Growth that compounds
We build paid ad systems that deliver high-quality, sales-ready leads. More SQLs, a stronger pipeline.
- $25MM+
- in ad spend managed
- 25+
- countries with live campaigns
Whether your model is demo-led or self-serve checkout, we build the ad funnels, creative and tracking that lower CAC and scale recurring revenue. We focus on campaigns that deliver pipeline, not filler leads.
- →Generate a high volume of SQLs, not just MQLs
- →Target with precision for timing and context
- →Optimize funnels to raise lead conversion rate
- →Keep CAC under control while scaling
What happens inside your account every week.
Every campaign is tracked by objective, stage, channel and country, with creative tests running in the background.
Spend by objective
- 70%Purchase7.3x
- 20%Add to cart4.4x
- 10%View content2.1x
Learning phase
| Status | Cost per purchase | Spent |
|---|---|---|
| In learning23 ads | $54 | $24,412 |
| Out of learning10 ads | $27 | $17,670 |
| △Limited learning7 ads | $36 | $12,041 |
Top countries
| Country | Spend | ROAS |
|---|---|---|
| USATop | $68,309 | 6.4 |
| UKTier 2 | $47,089 | 4.4 |
| MexicoTier 2 | $34,891 | 3.9 |
| SpainTier 2 | $29,492 | 3.7 |
| CanadaTier 2 | $21,713 | 2.8 |
Creative testing matrix
hooks x formats, this monthOptimization log
- Mon · 09:00
Paused 6 ads below target CPA
- Tue · 10:00
Moved 15% of budget to Performance Max
- Wed · 11:00
Launched 4 new hooks for the UGC test
- Thu · 12:00
Excluded returning buyers from prospecting
- Fri · 13:00
Raised bids on top 3 countries
Ads that drive SQLs
- 01
SQL focused
We drive the leads your sales team actually wants.
- 02
Right timing
Ads reach buyers when they are ready to act.
- 03
Higher conversion rate
We optimize every step of the funnel to lift conversions.
- 04
Smart scaling
Grow pipeline without burning ad dollars.
- 05
Audience precision
Exact targeting across the channels your buyers use.
- 06
Context matters
Messaging built for intent, not impressions.
Building your lead growth engine
- 01
Free audit
We review your ideal client profile, your lead flow and the growth opportunity gaps.
- 02
Strategy
A unique strategy built on SQLs, with the right timing and context for your buyers.
- 03
Multi-channel launch
Campaigns across the key channels for SaaS, with messaging built for intent.
- 04
Manage and report
Full ongoing ad management, insight analysis and reporting on pipeline, not just leads.
Our goal is not just to deliver leads. It is to deliver the right leads at the right moment, so they turn into revenue.
Growth plans from £1,250 per month
Unique strategy development, full ongoing ad management, and insight analysis and reporting.
“Partnering with AMZ for our ad buying needs has been a significant contributor to our success. Consistent on improving results, open to experimenting with new strategies, they have proven to be a reliable partner for us and our most important clients.”
Carolina VargasDirector of Growth and Customer Advocacy, TalkpushSaaS
Final pricing depends on the size, complexity and number of channels in your project. Ad spend is paid directly to the platforms.
- ✓Demand generation across channels
- ✓Trial and demo funnels
- ✓CRM and pipeline tracking
- ✓Weekly scorecard
Related case studies
SaaS (digital communication)Messangi
Messangi's shift to cost-effective customer acquisition
-98.92% Cost per email
4,424 Prospects reached in 2023
Read the case study →
Security technologyNymi
From low engagement to high impact: Nymi's cold email optimization
8.73% Peak open rate, up from 2%
11%-15% Open rate on CDMO and CMO sequences
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Recruitment technologyTalkpush
How Talkpush and AMZ Ad Firm transformed recruitment for leading companies
+50% Monthly leads for Accenture
-42% Cost per lead for Alorica
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Questions
Do you work with demo-led and self-serve SaaS?+
Yes. We build funnels for both: demo bookings that turn into SQLs, and self-serve checkout that turns into paying accounts.
What is the difference between an MQL and an SQL?+
An MQL has shown interest in your marketing. An SQL has been qualified as a real sales opportunity. We optimize campaigns toward SQLs and pipeline, not raw lead counts.
Which channels do you use for SaaS?+
It depends on your buyer. LinkedIn, Google Search, Meta, YouTube and ChatGPT Ads are the usual mix, with retargeting across them.
How do you keep CAC under control?+
By tracking leads through to pipeline and revenue, cutting what does not produce SQLs and moving budget to what does.
How much does it cost?+
Growth plans start at £1,250 per month for strategy, full ad management and reporting. Price may vary with your needs. Ad spend is paid directly to the platforms.
Do you lock clients into long-term contracts?+
No. We earn your business every month, and you can cancel anytime.