Notes from the ad accounts.
Practical guides on paid media, budgets, channels and reporting, written by the team that runs the campaigns.
NewAI Ads
ChatGPT Ads: What Early Advertisers Should Test First
A practical first test plan for ChatGPT Ads: which offers to run, how to set up tracking, what to measure and when to stop.
October 6, 2026 · 6 min read
NewReporting
Blended ROAS vs MER vs Channel ROAS: Which Number Should Run Your Business?
Three efficiency metrics, three different jobs. How to use MER, blended ROAS and platform ROAS together without fooling yourself.
August 18, 2026 · 5 min read
NewMeta Ads
Meta Advantage+ vs Manual Campaigns in 2026: How to Choose
When to let Meta's automation drive, when to keep manual control, and how to structure an account that uses both.
June 23, 2026 · 5 min read
NewReporting
How to Read a Weekly Paid Media Scorecard
A ten-minute routine for founders and marketing leads: what to look at first, what to ignore, and which questions to ask your ad partner.
April 14, 2026 · 5 min read
NewGoogle Ads
Google Performance Max for Ecommerce: When It Works and When It Does Not
What Performance Max needs to work, the warning signs that it is coasting on your brand, and how to structure it alongside Search and Shopping.
February 24, 2026 · 5 min read
NewRecruitment
Recruitment Ads That Fill Roles: Lessons From High-Volume Hiring
How to run paid social and search for high-volume hiring: the right goal, creative that attracts the right people, and an apply flow that does not leak candidates.
January 20, 2026 · 5 min read
Company
Can You Get Better Results for My Brand Than My Current Firm?
It is one of the most common questions we get. The honest answer is that we do not know yet. What we do know is how to find out.
September 29, 2025 · 3 min read
Company
How Do I Know if AMZ Ad Firm Is the Right Growth Partner for Our Team?
Choosing a growth partner is a big decision. You are trusting an outside team with your budget, your goals and ultimately your growth.
September 29, 2025 · 4 min read
Strategy
Can I Grow My Brand Without Ads?
Yes, it is possible to grow without ads. But it is much harder, less predictable and rarely scalable. Here is why.
September 26, 2025 · 3 min read
Strategy
How to Decide Which Channels Are Best for My Brand and Business
Meta, TikTok or Google first? The best channel depends on your business model, goals and audience. Here is how to choose and when to expand.
September 26, 2025 · 3 min read
Strategy
Goals of Ads in the First 2 Months for a Brand New to Advertising
The first two months of ads are not about instant profit. They are about building a foundation you can scale from.
September 26, 2025 · 3 min read
Strategy
How Much Should I Invest in Ads?
Figuring out ad spend can feel like guesswork. It does not have to be. Three simple frameworks to set a budget tied to your growth goals.
September 26, 2025 · 4 min read
Meta Ads
Why Meta Retargeting Pays Off for B2B Brands Advertising on Google
How B2B brands already running Google Ads can use Meta retargeting to recover lost leads, improve ROI and shorten sales cycles.
August 13, 2025 · 4 min read
Google Ads
Google Ads Firm: How the Right Partner Maximizes Your Advertising ROI
What a specialist Google Ads firm does, the services it covers and how it reduces wasted spend while driving qualified traffic.
December 11, 2024 · 3 min read