Meta Ads that sell, not just reach
Facebook, Instagram, Messenger and Threads, run as one full-funnel system with clean tracking and a steady flow of tested creative.
- 17.13x
- monthly ROAS for Versani, up from 8.10x
- 45x+
- average MER for Elizabeth Fillmore
- 10x+
- average ROAS for Marumi
Meta is the channel most of our clients start with, and for good reason. If you sell something people can want before they search for it, like fashion, food, wellness, services or an app, Facebook and Instagram let you put it in front of the right people and teach them why it matters.
It works across the whole funnel. Video and Reels build demand at the top, engagement and retargeting move warm audiences forward, and conversion campaigns close sales, leads, bookings or WhatsApp and Messenger conversations at the bottom. Meta's delivery system does a lot of the targeting work today, so the real levers are creative, offer and the quality of the conversion data you send back.
In a multichannel mix, Meta usually creates the demand that Google Search and other channels then capture. We plan both sides together so you are not paying twice for the same customer, and so each channel is judged on the job it actually does.
What happens inside your account every week.
Every campaign is tracked by objective, stage, channel and country, with creative tests running in the background.
Spend by objective
- 70%Purchase7.3x
- 20%Add to cart4.4x
- 10%View content2.1x
Learning phase
| Status | Cost per purchase | Spent |
|---|---|---|
| In learning23 ads | $54 | $24,412 |
| Out of learning10 ads | $27 | $17,670 |
| △Limited learning7 ads | $36 | $12,041 |
Top countries
| Country | Spend | ROAS |
|---|---|---|
| USATop | $68,309 | 6.4 |
| UKTier 2 | $47,089 | 4.4 |
| MexicoTier 2 | $34,891 | 3.9 |
| SpainTier 2 | $29,492 | 3.7 |
| CanadaTier 2 | $21,713 | 2.8 |
Creative testing matrix
hooks x formats, this monthOptimization log
- Mon · 09:00
Paused 6 ads below target CPA
- Tue · 10:00
Moved 15% of budget to Performance Max
- Wed · 11:00
Launched 4 new hooks for the UGC test
- Thu · 12:00
Excluded returning buyers from prospecting
- Fri · 13:00
Raised bids on top 3 countries
What we run on Meta
- 01
Full-funnel campaign structure
Prospecting, retargeting and retention, each with its own budget, audience logic and KPI, so you can see what is building demand and what is closing it.
- 02
Advantage+ and manual campaigns
Advantage+ sales and app campaigns where the data supports them, manual structures where you need more control, and tests to prove which one wins for your account.
- 03
Lead, message and catalog formats
Instant Forms, click-to-WhatsApp and Messenger ads, and catalog ads for eCommerce, chosen by how your customers actually buy.
- 04
Creative testing system
A steady pipeline of Reels, Stories, carousels and static ads, tested by angle and hook, with clear rules for what gets more budget and what gets cut.
- 05
Pixel and Conversions API
Meta Pixel plus Conversions API, event deduplication and the right events marked as conversions, so the algorithm optimizes for real results.
- 06
Placements across the family
Facebook, Instagram, Messenger and Threads placements, reviewed by performance instead of left on autopilot.
How we run Meta Ads
- 01
Account and tracking audit
We review structure, spend, creative history and your Pixel and CAPI setup, and fix measurement before we scale anything.
- 02
Media plan
Funnel stages, budget split, audiences, offers and the creative angles we will test first, all tied to one target KPI.
- 03
Launch and test
Campaigns go live in under 2.5 weeks from the first call, with creative and audience tests built in from day one.
- 04
Optimize
We shift budget to what works, refresh fatigued creative and kill what does not perform, every week.
- 05
Report
A weekly scorecard and a monthly report with a forecast, so you know where the account is going, not only where it has been.
When Meta works, and when it does not
Meta works best when your product is easy to show, your offer is clear and you can keep producing creative. It is strong for eCommerce, restaurants, local services, apps, recruitment and appointment-based businesses, where a good ad can start the buying decision on its own.
- →It works: visual products, impulse or considered purchases with a clear hook, lead generation with fast follow-up, WhatsApp or Messenger sales.
- →It struggles: very niche B2B audiences, products people only buy when they search for them, and accounts that cannot supply fresh creative.
- →It breaks: when tracking is wrong. If Meta optimizes for the wrong event, more budget only buys more of the wrong result.
Meta Ads
Final pricing depends on the size, complexity and number of channels in your project. Ad spend is paid directly to the platforms.
- ✓Meta account and tracking audit
- ✓Pixel and Conversions API setup
- ✓Full-funnel campaign management
- ✓Ongoing creative testing and feedback
- ✓Weekly scorecard and monthly report
Related case studies
Jewelry and e-commerceVersani
From limited tracking to a 17.13x ROAS: Versani's digital turnaround
17.13x Monthly ROAS, up from 8.10x
+103% Website revenue month over month
Read the case study →
Luxury bridalElizabeth Fillmore
Elizabeth Fillmore Bridal: doubled revenue and a MER above 45x
2x Monthly revenue
45x+ Average MER
Read the case study →
RestaurantsMarumi
Cutting out the middleman: how Marumi scaled direct orders and reservations
+22% Delivery orders in Caracas in two months
10x+ Average ROAS
Read the case study →
Questions
Do you run both Facebook and Instagram?+
Yes. We manage Facebook, Instagram, Messenger and Threads placements from the same Meta account and decide placement by performance.
Should I use Advantage+ campaigns?+
Often, but not always. Advantage+ needs solid conversion data to work well. We set up tracking first, then test Advantage+ against a manual structure and keep the one that performs.
Do you set up the Conversions API?+
Yes. We set up or fix the Meta Pixel and Conversions API, check event deduplication and make sure the conversion events match your business goal.
Can you run ads that send people to WhatsApp?+
Yes. Click-to-WhatsApp and Messenger campaigns are a core part of our work, especially in Latin America and for recruitment and local businesses.
Who owns the ad account?+
You do. Ad accounts stay in your name and we work inside them with partner access, so you keep all your data and history.
How much does Meta Ads management cost?+
Paid ads management starts from $1,250 per month and varies with the size and complexity of the account. Ad spend is paid directly to Meta.