TikTok ads that look like TikTok
Native creative, fast testing and real conversion tracking, so the attention you buy on TikTok turns into customers.
- $25MM+
- in ad spend managed
- 25+
- countries with live campaigns
- <2.5 weeks
- from first call to launch
TikTok is right for brands whose product can be shown, demonstrated or talked about in a short video. Beauty, fashion, food, consumer apps, events, education and direct-to-consumer brands tend to do well, especially when the audience skews younger, though TikTok's audience now spans a wide range of ages.
Its strength is the top and middle of the funnel: cheap attention, discovery and product education at scale. With the right tracking it can also drive purchases, app installs and leads directly, but it rewards brands that treat it as its own channel instead of reposting Instagram ads.
In a multichannel mix, TikTok often feeds demand into Meta retargeting and Google search. We measure it with that in mind, looking at both in-platform results and what happens to branded search and direct traffic when TikTok is running.
What happens inside your account every week.
Every campaign is tracked by objective, stage, channel and country, with creative tests running in the background.
Spend by objective
- 70%Purchase7.3x
- 20%Add to cart4.4x
- 10%View content2.1x
Learning phase
| Status | Cost per purchase | Spent |
|---|---|---|
| In learning23 ads | $54 | $24,412 |
| Out of learning10 ads | $27 | $17,670 |
| △Limited learning7 ads | $36 | $12,041 |
Top countries
| Country | Spend | ROAS |
|---|---|---|
| USATop | $68,309 | 6.4 |
| UKTier 2 | $47,089 | 4.4 |
| MexicoTier 2 | $34,891 | 3.9 |
| SpainTier 2 | $29,492 | 3.7 |
| CanadaTier 2 | $21,713 | 2.8 |
Creative testing matrix
hooks x formats, this monthOptimization log
- Mon · 09:00
Paused 6 ads below target CPA
- Tue · 10:00
Moved 15% of budget to Performance Max
- Wed · 11:00
Launched 4 new hooks for the UGC test
- Thu · 12:00
Excluded returning buyers from prospecting
- Fri · 13:00
Raised bids on top 3 countries
What we run on TikTok
- 01
In-Feed and Spark Ads
Ads that appear in the For You feed, including Spark Ads that boost your own posts or creator posts with their engagement intact.
- 02
Smart+ and manual campaigns
TikTok's automated Smart+ campaigns tested against manual setups, so you know which approach fits your account and data volume.
- 03
Native creative direction
Hooks in the first seconds, creator-style formats, trends used with judgment and scripts briefed for your team or creators.
- 04
Lead and conversion objectives
Website conversions, app campaigns and instant lead forms, chosen by what your business needs to measure.
- 05
TikTok Pixel and Events API
Pixel plus Events API for server-side tracking, so conversion data holds up when browsers block cookies.
- 06
TikTok Shop ads where available
For brands selling through TikTok Shop in supported markets, we run shop-focused campaigns alongside the rest of the account.
How we run TikTok Ads
- 01
Fit check and audit
We check whether your product and audience fit TikTok, review any past spend and set up or fix the Pixel and Events API.
- 02
Creative plan
Angles, hooks and formats to test first, with briefs your team or creators can shoot quickly.
- 03
Launch and test
Campaigns go live in under 2.5 weeks from the first call, with several creatives per test so the algorithm has options.
- 04
Optimize
TikTok creative fatigues fast, so we refresh on a schedule, move budget to winners and retire what stops working.
- 05
Report
A weekly scorecard and a monthly report with a forecast, including TikTok's effect on the rest of your channels.
When TikTok works, and when it does not
TikTok works when you can keep feeding it new, native video. Brands that can film quickly, work with creators or turn customer content into ads get the most out of it. Brands that only have polished TV-style spots usually struggle.
- →It works: visual or demonstrable products, consumer brands, apps, launches and offers that can be explained in a few seconds.
- →It struggles: complex B2B sales, regulated categories with strict ad policies and products that need long explanations.
- →It breaks: when ads look like ads, or when results are judged only on last-click attribution, which tends to undercount TikTok.
TikTok Ads
Final pricing depends on the size, complexity and number of channels in your project. Ad spend is paid directly to the platforms.
- ✓TikTok fit check and account audit
- ✓Pixel and Events API setup
- ✓Creative briefs, hooks and feedback
- ✓Campaign management and testing
- ✓Weekly scorecard and monthly report
Questions
Is TikTok right for my brand?+
If your product can be shown or explained in a short video and your buyers spend time on TikTok, it is worth testing. We tell you honestly in the audit if it is not a fit yet.
Do I need creators or influencers?+
Not always, but creator-style content usually performs better than studio ads. We brief your team or creators and can use Spark Ads to boost posts that already work.
Do you make the videos?+
We give creative direction, hooks, scripts and feedback, and test everything we run. If you need production, we can recommend trusted creators and editors.
How do you track TikTok conversions?+
With the TikTok Pixel plus Events API, and by comparing in-platform results with your own sales data and other channels, since TikTok often influences sales it does not get last-click credit for.
How much does TikTok Ads management cost?+
Paid ads management starts from $1,250 per month and varies with the size and complexity of the account. Ad spend is paid directly to TikTok.