Reach the people who sign the contract
LinkedIn Ads targeted by company, role and seniority, measured on pipeline and qualified meetings instead of cheap clicks.
- $25MM+
- in ad spend managed
- 25+
- countries with live campaigns
- $1,250
- per month, starting price
LinkedIn is the channel for B2B companies that know exactly who they need to reach: SaaS, professional services, consulting, recruitment, education and enterprise sales. No other platform lets you target by company, job title, function and seniority with the same precision.
That precision costs more per click than most channels, so LinkedIn works best for high-value deals where one customer pays for many months of spend. It is strong for thought leadership, account-based campaigns and lead generation with native forms, and it supports the long consideration cycles typical in B2B.
In a multichannel plan, LinkedIn usually builds awareness and trust with a defined list of accounts, while Google Search captures active buyers and Meta or email handle cheaper retargeting. We connect it to your CRM so it is judged on pipeline, not on cost per lead alone.
What happens inside your account every week.
Every campaign is tracked by objective, stage, channel and country, with creative tests running in the background.
Spend by objective
- 70%Purchase7.3x
- 20%Add to cart4.4x
- 10%View content2.1x
Learning phase
| Status | Cost per purchase | Spent |
|---|---|---|
| In learning23 ads | $54 | $24,412 |
| Out of learning10 ads | $27 | $17,670 |
| △Limited learning7 ads | $36 | $12,041 |
Top countries
| Country | Spend | ROAS |
|---|---|---|
| USATop | $68,309 | 6.4 |
| UKTier 2 | $47,089 | 4.4 |
| MexicoTier 2 | $34,891 | 3.9 |
| SpainTier 2 | $29,492 | 3.7 |
| CanadaTier 2 | $21,713 | 2.8 |
Creative testing matrix
hooks x formats, this monthOptimization log
- Mon · 09:00
Paused 6 ads below target CPA
- Tue · 10:00
Moved 15% of budget to Performance Max
- Wed · 11:00
Launched 4 new hooks for the UGC test
- Thu · 12:00
Excluded returning buyers from prospecting
- Fri · 13:00
Raised bids on top 3 countries
What we run on LinkedIn
- 01
Sponsored Content
Single image, video, carousel and document ads in the feed, built around one clear idea per ad and tested by message.
- 02
Thought Leader Ads
Posts from your founders or experts promoted to your target audience, often the most credible format for B2B.
- 03
Lead Gen Forms
Native forms prefilled with profile data, with qualifying questions and a sync to your CRM so sales can follow up fast.
- 04
Account-based targeting
Company lists, job titles, functions, seniority and Matched Audiences, built from your ideal customer profile and target accounts.
- 05
Conversation and retargeting
Message-based ads where they fit, plus retargeting of video viewers, form openers and site visitors.
- 06
Insight Tag and Conversions API
LinkedIn Insight Tag and Conversions API, with offline outcomes from your CRM so reporting reflects meetings and deals.
How we run LinkedIn Ads
- 01
ICP and account audit
We define your ideal customer profile, build target account and title lists, and review any past LinkedIn spend and tracking.
- 02
Media plan
Audience tiers, formats, offers and budget, with a clear split between awareness, lead generation and retargeting.
- 03
Launch and test
Campaigns live in under 2.5 weeks from the first call, testing messages and formats against the same audience.
- 04
Optimize with sales data
We review lead quality with your sales team, tighten targeting and shift budget toward what creates meetings.
- 05
Report
A weekly scorecard and a monthly report with a forecast, tracking cost per qualified lead and pipeline influenced.
When LinkedIn works, and when it does not
LinkedIn pays off when your average deal is large enough to absorb higher click costs and your sales team follows up quickly. It is a poor fit for low-ticket consumer products, where Meta or TikTok will reach the same people for less.
- →It works: B2B with clear buyer roles, high deal values, account-based programs and founder-led brands with something to say.
- →It struggles: small budgets spread across too many audiences, and audiences so narrow that delivery stalls.
- →It breaks: when leads go into a spreadsheet nobody calls, or when success is measured on cost per lead without checking quality.
LinkedIn Ads
Final pricing depends on the size, complexity and number of channels in your project. Ad spend is paid directly to the platforms.
- ✓ICP, account and title list build
- ✓Insight Tag and CRM connection
- ✓Sponsored Content and Lead Gen Form campaigns
- ✓Lead quality reviews with your sales team
- ✓Weekly scorecard and monthly report
Questions
Is LinkedIn worth the higher cost per click?+
For B2B with meaningful deal values, often yes, because you reach decision makers directly. For low-ticket products it rarely is. We look at your deal size and sales cycle before recommending it.
Do you run account-based marketing campaigns?+
Yes. We upload target company lists, layer job titles and seniority, and run awareness, engagement and lead campaigns against those accounts.
What are Thought Leader Ads?+
They let you promote posts from people at your company, like a founder or expert, to a targeted audience. They tend to feel more personal than company page ads.
Can LinkedIn leads go straight into my CRM?+
Yes. Lead Gen Forms can sync with common CRMs and marketing tools, and we set that up so your team can follow up quickly.
How much does LinkedIn Ads management cost?+
Paid ads management starts from $1,250 per month and varies with the size and complexity of the account. Ad spend is paid directly to LinkedIn.