Test ChatGPT Ads before your competitors do
Sponsored placements in ChatGPT are new and still rolling out. We help you test them with a clear budget, clear questions and honest measurement.
OpenAI has started showing sponsored placements inside ChatGPT, clearly labeled and separate from the answers themselves. Availability, formats and buying options are still limited and changing, depending on the market and the advertiser.
The appeal is obvious: people use ChatGPT to research products, compare options and plan purchases, which puts the channel close to the moment of decision, much like search. What nobody can promise yet is how it will perform for your category, because the channel is too new for reliable benchmarks.
That is why we treat ChatGPT Ads as a test inside a proven mix, never as a replacement for Google, Meta or the channels already paying your bills. It is a good fit for brands that can afford a defined test budget and want to learn early.
What happens inside your account every week.
Every campaign is tracked by objective, stage, channel and country, with creative tests running in the background.
Spend by objective
- 70%Purchase7.3x
- 20%Add to cart4.4x
- 10%View content2.1x
Learning phase
| Status | Cost per purchase | Spent |
|---|---|---|
| In learning23 ads | $54 | $24,412 |
| Out of learning10 ads | $27 | $17,670 |
| △Limited learning7 ads | $36 | $12,041 |
Top countries
| Country | Spend | ROAS |
|---|---|---|
| USATop | $68,309 | 6.4 |
| UKTier 2 | $47,089 | 4.4 |
| MexicoTier 2 | $34,891 | 3.9 |
| SpainTier 2 | $29,492 | 3.7 |
| CanadaTier 2 | $21,713 | 2.8 |
Creative testing matrix
hooks x formats, this monthOptimization log
- Mon · 09:00
Paused 6 ads below target CPA
- Tue · 10:00
Moved 15% of budget to Performance Max
- Wed · 11:00
Launched 4 new hooks for the UGC test
- Thu · 12:00
Excluded returning buyers from prospecting
- Fri · 13:00
Raised bids on top 3 countries
How we approach ChatGPT Ads
- 01
Access and eligibility check
We confirm what is available for your market and account right now, and what is not, before any budget is committed.
- 02
Test design
A written hypothesis, a fixed budget, a time frame and the result that would count as a win, agreed with you before launch.
- 03
Offer and message fit
Ad copy and landing pages written for people in research mode, who expect useful, specific information rather than slogans.
- 04
Tracking you can trust
UTM tagging, landing page analytics and CRM checks, so results are measured in your own data and not only in a new reporting interface.
- 05
Incrementality thinking
We compare the test against your existing search and social results to see whether ChatGPT brings new customers or just reaches the same ones.
- 06
Policy and brand safety review
We follow OpenAI's advertising policies as they evolve and review where and how your brand appears.
How we run a ChatGPT Ads test
- 01
Fit and access review
We check availability for your market, your category's policies and whether your current channels are healthy enough to add a test.
- 02
Test plan
Hypothesis, budget, duration, success criteria and how results will be tracked, all agreed in writing.
- 03
Launch
Campaigns set up in your own account where access allows, with tracking verified before spend starts.
- 04
Read the results
We judge the test against your own data and your other channels, not only the platform's numbers.
- 05
Decide
Scale, adjust or stop. You get a clear recommendation in the monthly report, with the reasoning behind it.
When a ChatGPT Ads test makes sense, and when it does not
A test makes sense when your core channels are already working, your category is one people research in conversation, and you can set aside a budget you are comfortable treating as learning.
- →It makes sense: considered purchases, services people compare before buying, and brands where being early in a new channel is worth something.
- →It is too early: when your tracking, Google or Meta setup still needs work, or when every dollar has to return a profit this month.
- →It is not available: in markets or categories where OpenAI has not opened ads yet. We will tell you plainly if that is the case.
ChatGPT Ads
Final pricing depends on the size, complexity and number of channels in your project. Ad spend is paid directly to the platforms.
- ✓Access and eligibility review
- ✓Written test plan and success criteria
- ✓Campaign setup and tracking checks
- ✓Results read against your other channels
- ✓Scale, adjust or stop recommendation
Questions
What are ChatGPT Ads?+
Sponsored placements that OpenAI shows inside ChatGPT, labeled as ads and kept separate from ChatGPT's answers. The program is new and still rolling out.
Can any business run ChatGPT Ads today?+
Not necessarily. Availability depends on market, category and advertiser access, and it is changing. We check what is open for you before planning anything.
Do ads change what ChatGPT answers?+
OpenAI has said ads are shown separately and do not influence the answers. We work within OpenAI's published policies and do not offer anything that tries to influence responses.
What results should I expect?+
We do not know yet, and nobody does for your category. That is why we run it as a defined test with clear success criteria and report only what your data shows.
Should I move budget from Google or Meta to ChatGPT?+
Not as a starting point. We recommend a separate test budget so your proven channels keep running while you learn.
How much does it cost?+
Paid ads management starts from $1,250 per month and varies with the size and complexity of the account. A ChatGPT Ads test is usually added to an existing multichannel plan.