Get saved before they decide
Pinterest is where people plan weddings, homes, outfits and meals. We put your brand into those plans with ads that look like the best pins in the feed.
- $25MM+
- in ad spend managed
- 25+
- countries with live campaigns
- $1,250
- per month, starting price
Pinterest is right for visual brands whose customers plan ahead: bridal and wedding, fashion, jewelry, home and decor, food, beauty and travel. People come to Pinterest looking for ideas, not to scroll past ads, so a well-made promoted pin can feel like part of the search.
It is strongest in the discovery and consideration stage, when people are still choosing a style, a product or a brand. Searches on Pinterest often start broad and get specific, and catalog ads can carry that interest through to a product page.
In a multichannel mix, Pinterest usually sits next to Meta and Google: it plants the idea early, and the other channels close the sale later. We measure it with that longer path in mind, using the Pinterest tag, Conversions API and your own sales data.
What happens inside your account every week.
Every campaign is tracked by objective, stage, channel and country, with creative tests running in the background.
Spend by objective
- 70%Purchase7.3x
- 20%Add to cart4.4x
- 10%View content2.1x
Learning phase
| Status | Cost per purchase | Spent |
|---|---|---|
| In learning23 ads | $54 | $24,412 |
| Out of learning10 ads | $27 | $17,670 |
| △Limited learning7 ads | $36 | $12,041 |
Top countries
| Country | Spend | ROAS |
|---|---|---|
| USATop | $68,309 | 6.4 |
| UKTier 2 | $47,089 | 4.4 |
| MexicoTier 2 | $34,891 | 3.9 |
| SpainTier 2 | $29,492 | 3.7 |
| CanadaTier 2 | $21,713 | 2.8 |
Creative testing matrix
hooks x formats, this monthOptimization log
- Mon · 09:00
Paused 6 ads below target CPA
- Tue · 10:00
Moved 15% of budget to Performance Max
- Wed · 11:00
Launched 4 new hooks for the UGC test
- Thu · 12:00
Excluded returning buyers from prospecting
- Fri · 13:00
Raised bids on top 3 countries
What we run on Pinterest
- 01
Standard and video pins
Vertical image and video pins designed to look native, with clear product focus and text that matches how people search.
- 02
Catalog and shopping ads
Product catalogs synced from your store, with product groups by category, price or season.
- 03
Performance+ campaigns
Pinterest's automated Performance+ campaigns tested against manual setups to find the right balance of reach and control.
- 04
Keyword and interest targeting
Keywords, interests, actalike audiences and customer lists, built around the boards and searches your buyers already use.
- 05
Pinterest tag and Conversions API
Tag plus Conversions API for checkout, lead and add-to-cart events, so optimization uses real outcomes.
- 06
Seasonal planning
Pinterest users plan early, so we launch seasonal campaigns ahead of the moment, not during it.
How we run Pinterest Ads
- 01
Fit and tracking audit
We check whether your category plans on Pinterest, review your organic presence and set up the tag and Conversions API.
- 02
Media plan
Campaign types, keywords and interests, catalog structure and a seasonal calendar tied to your target KPI.
- 03
Launch and test
Campaigns live in under 2.5 weeks from the first call, testing pin formats, visuals and keyword groups.
- 04
Optimize
Weekly budget shifts, creative refreshes and keyword cleanup, with an eye on assisted conversions in other channels.
- 05
Report
A weekly scorecard and a monthly report with a forecast, including Pinterest's role in the wider customer path.
When Pinterest works, and when it does not
Pinterest works when your product is beautiful to look at and bought after some planning. Bridal is a clear example: brides save ideas for months before they book an appointment, and showing up in those boards early matters.
- →It works: bridal, fashion, jewelry, home, food, beauty and other visual categories with a planning phase.
- →It struggles: B2B, urgent purchases and products that are hard to show in a single image or short video.
- →It breaks: when it is judged only on last-click sales in the same week, which misses how long Pinterest buyers take to decide.
Pinterest Ads
Final pricing depends on the size, complexity and number of channels in your project. Ad spend is paid directly to the platforms.
- ✓Pinterest fit check and tracking audit
- ✓Tag and Conversions API setup
- ✓Pin, video and catalog campaign management
- ✓Seasonal campaign calendar
- ✓Weekly scorecard and monthly report
Questions
Is Pinterest good for bridal brands?+
Yes, it is one of the most natural channels for bridal. Brides use it to plan, and promoted pins can reach them while they are still choosing a style or designer.
Do I need a product catalog?+
Not for every campaign, but eCommerce brands usually benefit from catalog ads. We can connect your store's feed and organize product groups.
What is Performance+?+
Pinterest's automated campaign option that uses its own signals for targeting and bidding. We test it against manual campaigns and keep what performs.
How do you measure Pinterest results?+
With the Pinterest tag, Conversions API and your own sales data, and by looking at assisted conversions, since Pinterest often starts a purchase that closes elsewhere.
How much does Pinterest Ads management cost?+
Paid ads management starts from $1,250 per month and varies with the size and complexity of the account. Ad spend is paid directly to Pinterest.