From limited tracking to a 17.13x ROAS: Versani's digital turnaround

Versani is a New York jewelry brand known for bold, modern collections for men and women, including rings, bracelets, necklaces and more. Its flagship store is at 171 Mercer Street in New York City, and it offers free shipping on all U.S. orders. The in-store success was clear. The challenge was bringing that same pull online and turning curiosity into measurable growth.

• →Low online engagement: in-store awareness was not turning into steady traffic and engagement on the e-commerce site.
• →Irregular content: no consistent posting rhythm, which weakened storytelling, retention and loyalty.
• →Poor tracking: outdated e-commerce tools without proper Meta Pixel tracking made it hard to measure campaigns.

AMZ Ad Firm built a digital growth plan around clarity, creative and accurate data, so every click felt as intentional as a store visit. We started by resetting campaign goals to rebuild visibility, then added creative and technical upgrades to sustain growth.

• →Shifted campaign objectives from conversions to traffic for broader reach and lower CPMs.
• →Created a structured content calendar for regular, cohesive posting.
• →Introduced new video creatives that highlighted Versani's craftsmanship and identity.
• →Rebuilt the website on Shopify for precise pixel tracking and better analytics.
• →Launched Meta Advantage+ campaigns for dynamic budget allocation and optimized targeting.

• →CPM dropped 24%, bringing more impressions and more than doubling landing page views to 2,422.
• →CTR rose from 0.73% to 2.09% with the new video creatives.
• →Website revenue grew 103% month over month, for a monthly ROAS of 17.13x, up 111.11% from 8.10x the month before.
• →Shopify and Meta tracking created a new data setup for smarter decisions.

Strong storytelling backed by reliable data closed the gap between Versani's physical and digital storefronts and set the brand up for sustained e-commerce growth.