How Tenet Healthcare streamlined recruitment across borders

Tenet Healthcare was founded in 1969 as a small healthcare operation in California focused on acquiring and developing hospitals. Today it is one of the largest healthcare service providers in the U.S., operating hospitals, outpatient centers and other facilities nationwide, with a focus on compassionate, patient-centered care. In February 2022, Tenet partnered with AMZ Ad Firm to strengthen hiring in the Philippines through Meta Ads. The goal: a reliable, data-driven funnel that attracts and converts qualified healthcare professionals.

• →Tracking errors: pixel failures on early traffic campaigns to the landing page broke data accuracy and forced campaigns to pause.
• →Inconsistent campaign flow: monthly changes needed steady media planning and execution to stay aligned with hiring goals.
• →Time zones: teams in the U.S. and the Philippines struggled to coordinate meetings and adjust campaigns in real time.

AMZ Ad Firm rebuilt Tenet's campaign infrastructure with a data-first, process-driven approach. Reliable data came first, then a steady planning rhythm, then clear communication.

• →Found and fixed the pixel tracking issues so performance could be measured accurately.
• →Set up a consistent monthly media planning cycle to keep CPL predictable and delivery stable, adjusting campaigns as the media plan evolved.
• →Created communication workflows across time zones, with weekly updates, regular Google Meet check-ins, email follow-ups and structured reporting.

• →Tracking accuracy restored to 100% across ad accounts.
• →214K more leads.
• →70% of leads completed their application in under 10 minutes.
• →47% of total hires came from social media channels.
• →Monthly campaigns ran smoothly, and coordination across time zones improved.

By fixing technical issues, stabilizing performance and aligning teams in two countries, Tenet turned recruitment advertising into a predictable, measurable system.