Revitalizing reservations: how Salvaje World reached an 8.86x ROAS

Salvaje World is a high-end international restaurant chain known for fusion cuisine with Japanese and Nikkei influences and live entertainment. It operates in Miami, Bogotá, Mexico City and Dubai. Despite its strong reputation, reservations were falling, and Salvaje wanted a stronger digital presence and a simpler booking process.

• →Fewer reservations: bookings dropped significantly, hurting revenue across locations.
• →Complex tracking: each restaurant used different CRMs, which made tracking reservations hard.
• →Little data from WhatsApp: reservation campaigns sent to WhatsApp offered almost no visibility for optimization.

The work had to drive traffic, reservations and engagement despite tracking limits, connect Meta Ads with CRMs like OpenTable, and adapt to very different audiences in four cities.

• →Integrated Salvaje's CRM (OpenTable) with Meta, working with the system managers to fix data flows.
• →Built TOFU, MOFU and BOFU campaigns on Meta Ads, targeting people interested in Japanese cuisine, live shows and cocktails.
• →Prioritized conversion campaigns, which gave richer data and higher engagement than other objectives.
• →Combined broad and specific audiences with creatives tailored to each audience.
• →Shifted focus from WhatsApp campaigns to channels with better tracking.

• →Full visibility of reservation cost, attendance rate, diners per booking and revenue per reservation.
• →Precise ROI tracking, with a ROAS of 8.86x in the best-performing month.
• →More brand awareness and more reservations, especially in new locations like Dubai.

Aligning digital marketing with operational systems let Salvaje World grow reservations and visibility in a competitive restaurant market.