From drop-offs to engagement: Pagotronic's path to user retention and growth

Pagotronic is a digital wallet for fast, secure and seamless transactions in the U.S., Latin America and Europe. It offers international remittances, bill payments and cryptocurrency transactions, and is registered with FinCEN and authorized by Florida's OFR. Even with strong features, it struggled to launch beyond internal teams and grow user adoption.

• →User drop-offs: most users quit registration when asked for an ID. Only 12% completed it and 88% left it unfinished.
• →No external transactions: as of late 2024, activity was limited to internal teams.
• →Broken redirects: early Meta Ads campaigns did not send users to the website correctly, so leads were lost.

The priorities were to reduce onboarding drop-offs around ID submission, drive the first external transactions to build credibility, and set up pixel events that track registrations and completed transactions accurately.

• →Adjusted Meta Ads campaigns so they redirected users properly and captured leads.
• →Reconfigured pixel events such as Add Info and Lead for accurate data collection.
• →Used the first campaigns and better tracking to study user behavior across the onboarding flow.
• →Set up a scalable consulting model to support ongoing growth.

• →500 potential leads engaged through the chatbot, from an investment equal to just 0.6% of the total value of the leads generated.
• →Accurate Add Info and Lead events made user behavior much easier to analyze.
• →Early campaigns revealed user behavior trends that lay the groundwork for more external transactions.

Pagotronic now has the campaign and tracking foundation to expand its reach and generate consistent external transactions in key markets like Latin America and Europe.