From high costs to high conversions: how Logrand reached a 68.2% application completion rate

Logrand Entertainment Group is a leading entertainment and gaming company in Mexico. It runs physical casinos and has recently expanded into online gaming and sports betting. To support that growth, Logrand partnered with AMZ Ad Firm to improve recruitment of gaming staff, with more leads and more completed applications from Meta Ads.

• →High lead costs: the first campaigns used the Lead Form objective and produced expensive conversations and applications.
• →Weak location targeting: poor location segmentation reduced efficiency and engagement.
• →Inconsistent data: numbers from Meta Ads and Talkpush, the recruitment CRM, did not line up, which made performance hard to analyze.

The goals were to lower the cost per conversation and per completed application without hurting lead quality, refine location targeting, and make reporting consistent across platforms.

• →Moved campaigns from Lead Form objectives to Engagement campaigns, which delivered more stable results.
• →Refined location segmentation to improve campaign efficiency and engagement.
• →Set up bi-weekly and monthly reports to track performance and guide continuous optimization.

• →Cost per conversation initiated on Talkpush dropped 71%, and cost per completed application dropped 74%.
• →The switch to Engagement campaigns produced more stable performance and higher client satisfaction.
• →Application completion rate reached 68.2% over seven months, with a peak of 83.4% in November 2024.
• →Regular reporting made tracking simpler and gave the team clear next steps.

These results strengthened Logrand's recruitment and support its goal of scaling operations in Mexico's competitive entertainment and gaming industry.