Intemporel: 188% higher conversion rate and 4.0x ROAS in the U.S. market

Intemporel is a fine jewelry brand founded in New York in 2019 by Geraldine Salcedo. It is known for timeless, elegant gold and diamond pieces, including rings, bracelets, earrings, necklaces and charms, and its custom-made creations are its best sellers. Until it partnered with AMZ Ad Firm, the brand grew only through word-of-mouth and social media. That supported steady growth, but Intemporel wanted to expand aggressively in the competitive U.S. luxury market.

• →Limited advertising presence: with no paid campaigns, the brand could not scale its reach to high-income customers across the U.S.
• →Untapped market: much of the American market did not know the brand existed.
• →Conversion challenges: website visitors were not turning into buyers, and there was no strategy to change that.
• →Technical infrastructure: there was no setup for tracking, optimization or performance measurement.
• →Brand identity: growth had to preserve Intemporel's luxury, personalized image.

AMZ Ad Firm built a data-driven strategy to position Intemporel as a leading luxury jewelry brand in the U.S., focused on visibility, precise targeting and measurable conversions. The team identified affluent audiences in key cities, set up a complete advertising infrastructure and kept creative fully aligned with the brand's refined identity.

• →Luxury audience segmentation: high-income buyers in New York, Miami and Los Angeles.
• →Creative campaigns: visuals and copy that reflect sophistication and exclusivity.
• →Pixel and tracking: Meta Pixel and advanced event tracking for accurate data.
• →Sales funnel optimization: a conversion-focused path from awareness to purchase.
• →Dynamic retargeting: personalized ads and offers for website visitors.
• →A/B testing: creatives, audiences and landing pages tested side by side.
• →Continuous optimization: weekly adjustments to maximize ROAS and lower CAC.

0.26% to 0.75%

Page view to purchase conversion rate

4.0x

ROAS

20,000+

Website visitors in 2023

2x

Online transactions

• →Website conversion rate rose 188.46%, from 0.26% to 0.75% of page views to purchases, through better targeting and segmentation.
• →Active campaigns generated a 4.0x ROAS.
• →Customer acquisition cost dropped 72.7%, making campaigns more profitable.
• →Over 20,000 people visited the website in 2023, an average of 55 potential customers per day.
• →ROAS improved 58% during peak performance periods.
• →Online transactions doubled year over year.

Intemporel gained visibility, conversions and sustainable revenue growth while keeping its luxury positioning intact.