How Asistensi reached a 7.9x ROAS, the highest in its history

Asistensi is an insurance company headquartered in Venezuela that offers accessible health plans for everyday needs and medical emergencies. It mainly serves immigrants, who use it to care for their families back home, and operates across Latin America with a team of doctors, health service specialists and insurance experts.

With prospect volume growing, Asistensi needed paid media that delivered both reach and cost efficiency. Its previous provider generated leads but gave little visibility into what was working.

• →No insight into performance: strategies and outcomes were opaque, and metrics like cost per lead (CPL) and conversion rate (CVR) were unclear.
• →Quality over quantity: leads were coming in, but their quality and fit with sales targets fell short of business goals.
• →Budget inefficiency: campaigns were not optimized for the allocated budget, which kept acquisition costs high.

AMZ Ad Firm ran growth campaigns on Meta (Facebook and Instagram) and Google Ads, built on three priorities:

• →Lead quality: generate leads that match the sales team's capacity and efficiency.
• →Budget allocation: lower CPL and CAC without hurting lead quality or conversion rates.
• →Funnel development: guide users from awareness all the way to buying a policy.

The work combined precise targeting, data-driven optimization and ongoing creative experiments.

-37.22%

CPL in month one

+15.88%

Leads in month one

7.9x

ROAS

5.32% to 6.42%

Conversion rate

• →In the first month, CPL fell 37.22% while lead volume grew 15.88%, saving budget and improving efficiency.
• →Cost per opportunity (CPO) dropped 64.62% and CAC dropped 41.63%.
• →ROAS reached 7.9x, the highest in the company's history.
• →Conversion rate improved from 5.32% to 6.42%, a better lead-to-policy ratio.

Next, Asistensi plans to add WhatsApp campaigns and expand Google Ads to grow reach, conversion rates and online presence.