How Arturo's grew revenue 29.6% in a month with paid media

Arturo's is a leading fast-food chain in Venezuela with over 75 locations. It specializes in fried chicken and has been a household name for decades. Despite that presence, the brand was struggling to adapt to a fast-digitizing economy.

• →Limited digital presence: a small online footprint and low Instagram engagement limited its reach.
• →Ineffective tracking: outdated eCommerce tools with no pixel tracking made it hard to measure and optimize campaigns.
• →Underperforming locations: some "red restaurants", historically low-sales locations, kept missing their targets.

Arturo's partnered with AMZ Ad Firm to use paid media to grow brand awareness, social following and revenue while preparing to launch its eCommerce platform. The plan focused on three fronts:

• →Red restaurants strategy: targeted campaigns and experiments to revive underperforming locations.
• →Audience engagement: a more dynamic social presence, with a goal of 650,000 Instagram followers by the end of 2024.
• →Budget optimization: allocating spend for high ROI while navigating fluctuating local market conditions.

• →Revenue grew 29.6% in December 2023 compared with the previous month.
• →Instagram followers grew 15% and Facebook likes grew 200% during key campaign months.
• →Red restaurants met over 100% of their weekly revenue targets, with a 13% increase in monthly transactions.
• →Traffic campaigns reached a CTR of up to 5.05% and a cost per link click as low as $0.01.
• →CPM dropped 56%.

Data-driven insights, creative testing and steady optimization set Arturo's up for long-term digital growth.