How Accenture scaled recruitment leads with Meta Ads

Accenture is a global professional services company working in over 120 countries across management consulting, IT services and outsourcing. Since March 2022, it has worked with AMZ Ad Firm to generate recruitment leads on Meta Ads, aiming for the most leads at the lowest cost.

• →Lead registration issues: Meta Ads leads did not sync automatically with the TalkPush CRM, so they had to be uploaded by hand.
• →Lead volume gap: Accenture needed a minimum number of leads per day but was getting only about 58% of that target, limiting recruitment capacity.
• →High CPL: budget inefficiencies and weak targeting kept cost per lead high.

• →CRM integration: automate lead transfer from Meta Ads Manager to TalkPush to remove manual uploads.
• →Scaling performance: optimize audience targeting and campaign structure to hit daily volume goals, lower CPL and lift lead quality.
• →Reporting: daily and monthly reports covering CPL, lead volume and audience engagement, so Accenture could track results in real time and the team could optimize fast.

• →Monthly leads rose 50% in November 2024, surpassing previous daily benchmarks.
• →Average CPL improved 33% from September to November 2024.
• →Meta Ads and TalkPush now sync automatically, cutting manual uploads and saving operational time.
• →ROI grew more than 40% in the last quarter of 2024.
• →Over 19,000 quality leads were generated in a single month.