Versani is a New York–based jewelry brand celebrated for its bold and contemporary designs. Known for its flagship store on Mercer Street, the brand has captivated customers with pieces that blend craftsmanship and individuality. While its in-store success spoke for itself, Versani needed to translate that same magic into its digital presence and turn online curiosity into measurable growth.

Key Challenges

Despite its strong brand identity, Versani faced several roadblocks on the digital front that limited performance and growth.

• Difficulty converting in-store brand awareness into consistent online traffic and engagement.
• Irregular content flow that weakened the storytelling and customer connection.
• Limited visibility into ad performance due to outdated tracking systems and missing Meta Pixel data.

Strategy Implemented by AMZ Ad Firm

AMZ Ad Firm designed a digital growth plan focused on clarity, creativity, and data accuracy. The goal was to bring the Versani experience online—making every click feel as intentional as a visit to their store. We started by redefining campaign goals to drive visibility and rebuild momentum across the brand’s digital ecosystem. From there, we layered creative and technical upgrades to sustain that growth.

‍Key initiatives:

1. Shifted campaign objectives from conversions to traffic, allowing broader reach and lower CPMs.
2. Introduced high-impact video creatives that highlighted Versani’s craftsmanship and identity.
3. Rebuilt the website on Shopify, enabling precise tracking and better performance analysis.
4. Launched Meta Advantage+ campaigns to automate optimization and improve budget allocation.

Key Results

The new strategy transformed Versani’s digital performance, turning data and creativity into measurable impact.‍

• 24% lower CPL, doubling landing page views to +2k‍
• CTR increase from 0.73% to 2.09%, showing stronger engagement with new creatives.‍
• Revenue up 103% month-over-month, achieving a ROAS of 17.13x (up from 8.10x)
• A new data ecosystem through Shopify and Meta tracking that enabled smarter decision-making.

Final Remarks

Versani’s evolution from boutique retail to digital powerhouse is proof that great storytelling, backed by smart data, drives real growth. With the right mix of creativity, strategy, and performance tracking, AMZ Ad Firm helped transform engagement into measurable success.

Your brand could be next. Let’s work together to craft your digital success story! book a free call with our team and discover how strategic ads can turn your online presence into lasting results.