Founded in 1969, Tenet Healthcare is one of the largest healthcare service providers in the U.S., operating hospitals, outpatient centers, and healthcare facilities nationwide. In February 2022, Tenet partnered with AMZ Ad Firm to strengthen its hiring operations in the Philippines through Meta Ads. The goal was clear, build a reliable, data-driven recruitment funnel that could attract and convert qualified healthcare professionals efficiently.

Key Challenges

As Tenet expanded its recruitment operations internationally, several obstacles hindered campaign performance and coordination:

• Tracking errors that disrupted data accuracy, forcing early campaigns to pause.‍
• Inconsistent campaign flow, requiring monthly realignments and careful media planning to meet hiring goals.‍
• Time zone coordination issues between teams in the U.S. and the Philippines, complicating real-time communication and campaign adjustments.

Strategy Implemented by AMZ Ad Firm

AMZ Ad Firm rebuilt Tenet’s campaign infrastructure with a data-driven and process-oriented approach. The first focus was on fixing technical gaps to ensure accurate performance tracking. Reliable data became the foundation for every optimization.

Next, the team established a consistent monthly planning system. This created stability, kept cost-per-lead predictable, and ensured campaigns aligned with Tenet’s ongoing hiring goals.

Finally, AMZ Ad Firm set clear communication workflows across time zones. Weekly syncs and structured reporting improved coordination, reducing delays and enhancing responsiveness.

Key actions taken:

1. Fixed pixel tracking issues, enabling reliable data collection for accurate performance measurement.
2. Created a consistent monthly media planning cycle to stabilize CPL and delivery.
3. ‍Implemented weekly updates and regular check-ins for clear coordination.

Key Results

The partnership produced significant operational improvements and campaign stability. Data-driven workflows became the foundation of Tenet’s global recruitment strategy.

• Restored 100% tracking accuracy across ad accounts.‍
• 214K more leads.‍
• 70% of leads completed their application in under 10 minutes.
• ‍47% of total hires originated from social media channels.

Final Remarks

Tenet Healthcare’s partnership with AMZ Ad Firm turned complexity into clarity. By fixing technical issues, stabilizing performance, and aligning global teams, recruitment advertising became a predictable and measurable system.

This case proves that with reliable data and strong collaboration, recruitment marketing can drive tangible business growth.

Ready to elevate your recruitment strategy? Let’s work together! Book a call with our team and discover how we can turn your goals into measurable growth.

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