Intemporel is a fine jewelry brand founded in 2019 by Geraldine Salcedo in New York. Known for its timeless and elegant designs, the brand offers gold and diamond pieces including rings, bracelets, earrings, and necklaces. Its custom-made creations are best-sellers, offering clients a personalized experience. Before working with AMZ Ad Firm, Intemporel relied solely on organic growth and needed a stronger digital strategy to expand in the competitive U.S. luxury market.

Key Challenges

Despite consistent growth, Intemporel faced major limitations in scaling its online presence and reaching high-value audiences.

• Limited Advertising Presence: No paid campaigns restricted reach and visibility.
• ‍Untapped Market Potential: A large portion of the market was unaware of the brand.‍
• Conversion Challenges: Website visitors were not converting into buyers.‍
• Technical Infrastructure: No setup for tracking, optimization, or performance measurement.‍
• Maintaining Brand Identity: Needed to grow while preserving a luxury aesthetic.

Strategy Implemented by AMZ Ad Firm

AMZ Ad Firm developed a data-driven strategy designed to position Intemporel as a leading luxury jewelry brand in the U.S. market. The focus was on visibility, precision targeting, and measurable conversions. Every campaign was built to reflect exclusivity and craftsmanship.

The team identified affluent audiences in key cities and implemented a complete advertising infrastructure. Tracking systems, optimized funnels, and audience segmentation turned high-intent traffic into profitable customers. Continuous analysis ensured ongoing performance improvements.

Creative execution remained fully aligned with Intemporel’s refined identity. Visuals, tone, and messaging showcased the elegance and personalization that define the brand, strengthening recognition and desirability.

This strategy was executed through the following initiatives:‍

1. ‍Luxury Audience Segmentation: Targeted high-income buyers in New York, Miami, and Los Angeles.‍
2. Creative Ad Campaigns: Produced visuals and copy that reflected sophistication and exclusivity.‍
3. Pixel and Tracking Setup: Implemented Meta Pixel and advanced event tracking for accuracy.‍
4. Sales Funnel Optimization: Structured a conversion-focused journey from awareness to purchase.‍
5. Dynamic Retargeting: Re-engaged website visitors with personalized ads and offers.‍
6. A/B Testing: Tested multiple creatives, audiences, and landing pages for optimization.‍
7. Continuous Optimization: Adjusted campaigns weekly to maximize ROAS and minimize CAC.

Key Results

AMZ Ad Firm’s performance-driven approach generated measurable growth across all key metrics.

• Website Conversion Rate: Increased by 188.46%, from 0.26% to 0.75%.‍
• Revenue Growth: Generated a 4.0x ROAS across active campaigns.‍
• Reduced CAC: Lowered customer acquisition costs by 72.7%.‍
• Increased Traffic: Attracted 20,000+ visitors in 2023 (average of 55 per day).‍
• Enhanced ROAS: Improved by 58% during peak performance periods.‍
• Customer Transactions: Doubled the number of online purchases year over year.

Final Remarks

Through advanced targeting, creative precision, and continuous optimization, AMZ Ad Firm transformed Intemporel’s digital performance. The brand achieved stronger visibility, higher conversions, and sustainable revenue growth while maintaining its luxury positioning.

This case demonstrates how AMZ Ad Firm turns data and creativity into measurable business impact.

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