Salvaje World is a high-end international restaurant chain renowned for its fusion cuisine combining Japanese and Nikkei influences. The chain provides a unique dining experience with live entertainment and operates in cities such as Miami, Bogotá, Mexico City, and Dubai. Despite its strong reputation, Salvaje faced declining reservations and sought to enhance its digital presence and streamline its booking processes​.

Pain Points

1. Decline in Reservations: Salvaje experienced a significant drop in bookings, impacting revenue across locations​.
2. Complex Tracking Systems: With multiple CRMs used by various restaurants, integrating and tracking reservations effectively was challenging​.
3. Limited Data from WhatsApp Campaigns: Reservation campaigns directed to WhatsApp lacked data transparency, hindering optimization efforts​.

Challenges

Optimizing Campaigns

Designing campaigns that effectively drive traffic, reservations, and engagement while overcoming tracking limitations.

Streamlining Data Integration

Establishing a seamless connection between Meta Ads and CRMs like OpenTable to gain full visibility into reservation metrics.

Audience Targeting Across Regions

Adapting strategies for diverse audiences in Miami, Bogotá, Mexico City, and Dubai​.

Results

Improved Data Visibility

Successfully integrated Salvaje’s CRM (OpenTable) with Meta, allowing complete visibility of metrics such as reservation costs, attendance rates, number of diners per booking, and revenue per reservation​. This integration enabled precise ROI tracking, with the campaigns achieving a ROAS of 8.86x in the best-performing month​.

Enhanced Campaign Performance

Conversion campaigns outperformed other objectives, providing richer data and higher engagement. TOFU, MOFU, and BOFU campaigns were implemented across Meta Ads, targeting audiences based on their interest in Japanese cuisine, live shows, and cocktails​.

Increased Reservations and Awareness

Targeting broad and specific audiences resulted in increased brand awareness and reservations, particularly in new locations like Dubai.

Addressed Roadblocks

Overcame CRM integration challenges by collaborating with system managers to optimize data flows. Developed strategies to address limited WhatsApp campaign insights by prioritizing other channels with better tracking​.

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Through its partnership with AMZ Ad Firm, Salvaje World significantly increased its reservations and enhanced its digital visibility. By implementing a structured ad strategy, integrating data systems, and leveraging audience-specific creatives, Salvaje achieved measurable growth. This case underscores the importance of aligning digital marketing efforts with operational systems to maximize ROI in the competitive restaurant industry.