Marumi is a sushi brand based in Venezuela with multiple restaurant locations. In May 2025, they partnered with AMZ Ad Firm to scale their digital sales, boost reservations, and strengthen their direct ordering channel, all without relying on third-party delivery platforms. The goal was simple: increase profitability while taking back control of customer data and experience.

Key Challenges

Marumi faced several obstacles before partnering with AMZ Ad Firm.
Key challenges included:

• High Commissions from Third-Party Apps: Delivery platforms like Uber Eats and Deliveroo were eating into margins and limiting access to customer insights.
• Underutilized Reservation System: Their booking platform had low usage, especially during off-peak hours.
• Lack of Active Communication Strategy: Marumi wasn’t consistently engaging potential customers through ads or retargeting.
• Shifting Consumer Habits: Encouraging Venezuelan customers to adopt direct online ordering required behavior change.
• Creative Alignment: Ensuring visuals matched audience preferences to boost engagement and conversions.

Strategy Implemented by AMZ Ad Firm

AMZ Ad Firm approached the challenge by focusing on direct response advertising and habit-shaping campaigns. The goal was to make ordering directly from Marumi feel as convenient and trustworthy as delivery apps.

First, we rebuilt their ad structure to target both delivery and reservation funnels separately. Then, we optimized creative assets and messaging to match what actually drove clicks and sales. Finally, we used data from Meta Ads to adjust targeting and maximize ROAS week by week.

Main initiatives implemented:‍

1. Launched localized direct-order campaigns promoting exclusive deals for customers ordering through Marumi’s own channels.
2. Created dynamic ad sets linked to the reservation platform to drive bookings on low-traffic days.
3. Developed creative assets (combo images, behind-the-scenes videos, carousel ads) that showcased freshness and exclusivity.
4. Implemented continuous creative testing to improve engagement and lower cost per acquisition.
5. Monitored and optimized campaign data weekly to sustain performance and profitability.
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Key Results

The collaboration between Marumi and AMZ Ad Firm quickly delivered measurable results.

Highlights include:

• +22% Delivery Sales Growth: Caracas saw a 22% increase in delivery orders within the first two months.
• +10x ROAS: Campaigns averaged a return above 10x, with some exceeding 16x.
• Steady Reservation Growth: Consistent ad optimization filled more tables, especially during off-peak hours.

Final Remarks

Through targeted ad buying, creative optimization, and data-driven strategy, Marumi successfully built a profitable direct sales channel and increased restaurant reservations. The partnership with AMZ Ad Firm proved that when brands own their digital traffic, they own their growth.

Ready to scale your brand like Marumi? Let’s talk about how we can help you achieve the same results!